Hermitage Brewing 2018
While at Hermitage Brewing, I was able to make some designs for their in-brewery can releases. With their bold but simple branding, I did something a little out of the ordinary for them in order to drive sales and highlight the importance of something that stands out on the shelf. Initially when asked to design them they decided to change the name for their Brut IPA the day of submission. So you will see two similar, but different labels based off of an adjective switch. When they originally gave me the "Radioactive Dandelion" I went for a dark yet glowing approach; that allowed the typography and graphics to be well balanced and to the point. With the "Psychedelic Dandelion" I wanted a groovy color scheme while maintaining a subtle sense of trippy-ness and simplicity, trying to avoid becoming a played out Grateful Dead poster. The second beer I did, was called "The Future is Hazy." Stepping away from the simplicity, and taking more of a creative-concept type direction in order to allow the consumer to be engaged with the story and not just the aesthetic.
Hermitage also gave me a opportunity to help one of the Assistants there (Neal Fedora) with his MBA project that involved making a few labels for his beer he would showcase for his end of the program presentation. Living in Japantown in San Jose he named his "brewery" Japantown Brewing Co. He had a couple of beers he wanted labels for, the first being "Sake Bomb" barleywine. I wanted to keep the look simple based on the Japanese design, clean and breathable, while having some fun and referencing the proper chant for the Sake Bomb protocol. The second label for him was the "Machu Picchu" pale ale where while hiking he was motivated to pursue his passion of brewing. So I wanted to reference the sacred, spiritual land and make it bright and stand out as a prolific time that he had in his journey.
Hermitage also gave me a opportunity to help one of the Assistants there (Neal Fedora) with his MBA project that involved making a few labels for his beer he would showcase for his end of the program presentation. Living in Japantown in San Jose he named his "brewery" Japantown Brewing Co. He had a couple of beers he wanted labels for, the first being "Sake Bomb" barleywine. I wanted to keep the look simple based on the Japanese design, clean and breathable, while having some fun and referencing the proper chant for the Sake Bomb protocol. The second label for him was the "Machu Picchu" pale ale where while hiking he was motivated to pursue his passion of brewing. So I wanted to reference the sacred, spiritual land and make it bright and stand out as a prolific time that he had in his journey.
Seek Software Inc. 2014 - Present
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These are some of the current designs done for Seek Software Inc. I've been working on these with our team since it's birth in February of 2014. We are currently working on developing the mobile side of our platform, stay tuned for updated mobile designs September 2018 when we go to market.
http://https://www.seekhealth.co |
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Boise Brewing Company 2016
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I had the pleasure of working with Boise Brewing in order to help launch their collaboration with Cafe Mule. I was asked to create a poster that also doubles as a tap handle, or label. From having a background in coffee and an appetite for craft, I was honored to be affiliated with the Cold Brew Coffee Stout. I also created a four piece acrylic painting series specifically for Boise Brewing all centered around the colors, and feeling of coffee (In Art Tab). You can check them out at Boise Brewery up until end of February. While you're there please try the beer, it's incredible!
Cafe Mule is a really great idea that involves Richard the Mule delivering delicious coffee to specific trailheads, so that those who are enjoying the outdoors can also be served a great pick me up. I wanted to invoke dark stout-like colors that are also similar to cold brew. Using variations of browns in the background to create depth, while the top can be understood as the beginning of the head of the individual's journey through this flavorful, robust brew. |
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Motivo Data Analytics 2016
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Motivo asked if I would like to design a couple different items for a presentation where they would be demonstrating their software to potential customers. An enticing banner, a postcard with the a crop of the banner on it, and some snazzy folders.
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Design 197 2015
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project 1: images A and B
"create a visualization of another student in your class. collect information (see questions below) about him/her in order to interpret and transform the research into a compelling visual to communicate the unique personality and character of that student. turn the collected research into information design (content map)." project 2: C "visualize highly abstract ideas that source from your growing awareness of the deeper aspects of yourself, by exploring design elements, typography and diverse processes." project 3: D-H "you will be organized into 5 groups of 4–6 students with similar callings. design an intention and purpose for a meaningful, fictitious non-profit organization that engages in the field of water:" Water/Health your group will design: • name, visual identity, online appearance, one artifact of your organization: ad campaign, poster campaign, sculptures, product, animation, ripple story |
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Design 104 2015
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In design 104, we had to choose a topic of food to get to know. Understand the health benefits of being able to do it yourself versus having it processed for you. Everyone was doing similar food topics, so I figured I would branch off and do something unique and more of my alley of interests. So, I did mine on liquid bread (beer).
project one: content map To provide a detailed, logical, hierarchical research reference on aspects of the topic “food” for the purpose of developing concepts and content for the projects that follow. this research should not be limited to aspects addressed in existing campaigns for Slow Food or other organizations. project two: poster This and the following projects must communicate an overall or significant specific message relevant to the subject. |
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Design 100 2014
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project one: object exploration and representations
Begin by creating a series of photographs and detailed analytical hand drawings of the objects. The initial drawings should be realistic renderings with full tonal values, progressing toward more exploratory reductive interpretations based on these studies. Throughout this process, explore varied light and dark surfaces and reflections, organic and geometric forms, the relationship between thin line and massive solid, as well as other contrasting or harmonious forms. As you narrow your choice to one object, refine and reduce the complexity of your representations with the objective of arriving at dynamic, simplified visual descriptions of the object. You must determine the essential aspects of this three-dimensional object, which you will use in order to clearly communicate its nature in two-dimensional reductive representations. project two: compositions with type and with color Using your compositions 4 and 5 from project one for reference and inspiration for further development (not limiting yourself to the same final renderings), create four reductive compositions on two 17”x 11” sheets, each composition with one or more representations of your object project four: interpretive diagrammatic panel Based on the research and reference material you have collected, and on the studies and compositions you have completed throughout the semester, create a 15”x 20” vertical or horizontal composition in which you diagram how the object normally functions. To achieve this, juxtapose your object with other graphic forms in order to communicate a greater context and understanding of the object’s functionality, as well as potentially its typical environment, and/or aspects of its social or natural context. Visual representations can be expanded beyond the assigned objects to include any appropriate elements that support the functionality and conceptual context that you are presenting. |
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